Wragg Digital builds an AI voice agent that answers every call your trade gets — even when you're on a job and can't pick up. It books the work, captures the lead, and texts you a summary. You stop losing jobs to voicemail.
Hi, I'm Alec. I build and set up every Wragg Digital agent myself, right here in Toronto. I started this after watching local owners lose real money to calls they never even knew they missed. I handle your whole setup personally — and if anything ever needs changing, you deal with me, not a ticket queue.
When someone calls at 7pm and gets voicemail, they don't leave a message — they call the next business on Google. You did the marketing, you earned the ring. Then it slips away. Here's what that actually costs.
No new hardware, no new number, nothing for you to learn. We handle the build — you just start showing up to booked appointments.
We train a custom AI voice agent on your business — your services, prices, hours and the way you talk. We test it thoroughly before it ever takes a real call.
Your existing number stays exactly the same. Calls simply forward to the AI whenever you can't pick up — after hours, weekends, or when you're with a client.
The AI answers naturally, books the appointment, and sends you an instant summary — caller name, number and what they wanted. No chasing, nothing slipping through.
Most businesses are live within 7 days of signing up.
Nights, weekends, holidays, lunch rush — every single call gets picked up on the first ring.
Slots straight into your calendar with no double-bookings, while the customer's still on the line.
Hours, prices, location, services — it knows your business and answers like you would.
Name and number on every call, so even a quick question becomes a follow-up you can win.
A text and email after every call — who rang, what they needed, what to do next.
A natural voice and real conversation — most callers never realise it isn't a person.
Enter what an average customer is worth and how many calls you miss in a week. We'll show you the real annual cost.
| Trade | Avg. value per job | Missed calls / wk | Annual opportunity cost |
|---|---|---|---|
| Plumber | $300 – $600 / job | ~5 | $78,000 – $156,000+ |
| HVAC | $400 – $1,500 / job | ~3 | $62,000 – $234,000+ |
| Electrician | $250 – $800 / job | ~4 | $52,000 – $166,000+ |
| Garage Door | $200 – $600 / job | ~4 | $42,000 – $125,000+ |
| Locksmith | $120 – $350 / job | ~6 | $37,000 – $109,000+ |
Annual opportunity cost = missed calls/week × 52 × average value per job. Source: LeadProspecting.AI 2026 industry research.
You pay once to get set up, and once a month to keep it running. No long-term contracts — cancel any time.
One booked job typically pays for an entire year of service. Capture one or two extra calls a month and it has already paid for itself.
Wragg Digital is a Toronto-based AI voice agency built for the trades. We build and manage custom AI voice agents for plumbers, HVAC, electricians and other home-service businesses across the GTA — so they capture every call, every job and every emergency they'd otherwise miss.
We're local, we're personal, and we handle everything end to end. You run your business. We make sure it never misses a call.
alec@wraggdigital.comMost businesses go live within 7 days of signing up. We handle the entire build — you just send your business details and we take it from there.
No. Your existing number stays exactly the same. Calls forward to the AI when you're unavailable, so customers notice nothing — except that someone always answers.
The AI handles the common questions confidently. For anything outside what it knows, it takes a clear message and notifies you straight away so you can follow up personally.
Any time. Message me with the change and it's updated — within 24 hours on the Premium plan. Your business evolves, and the agent evolves with it.
None. It's month-to-month and you can cancel any time. I'd rather earn your business every month than lock you into anything.
We focus on the trades — plumbers, HVAC, electricians, garage-door, locksmiths and other home-service businesses. If your phone rings while you're on a job and you can't always answer it, this is built for you.
Not unless you tell them. The voice is natural and the conversation flows — the experience feels human from start to finish.
Book a free 15-minute call and I'll show you exactly how it works for your specific business. No pitch deck, no pressure — just an honest conversation about whether it's a fit.
Book on my calendar